How about a little history on the conception of the company : ddd ?
First off, ddd’s name was chosen because of three main reasons:
1. Degenerative Disc Disease (DDD) is a common spinal finding and the models are hoped to inspire mechanical based regenerative medicine.
2. ddd represents 3d — inspired by Frank Netter and his drawings.
3. Dynamic Disc Designs speaks accurately about the company’s focus. Designs around a dynamic disc is at the core of this company.
Jerome Fryer, chiropractor, founder and chief innovations officer of Dynamic Disc Designs Corp. (ddd) knew there was something missing in the marketplace. In 2006 he decided to purchase the best lumbar spine model on the market. At the same time, he was doing research using upright MRI that lead to “Magnetic resonance imaging and stadiometric assessment of the lumbar discs after sitting and chair-care decompression exercise: a pilot study“.
Immediately Jerome knew there was something not quite right with the model he ordered. It was static and did not move. Even though it was the best on the market at the time, it was a static model. Pain (and structures related to pain) are often load sensitive. We all know this.
And so, Dr. Fryer embarked on designing something different to help him explain what he knew about spine to his own patients — a dynamic disc model that would match up to what the literature currently knows about back pain. He had recently moved to Nanaimo, BC, Canada for better opportunities and was in the process of building a new practice from the bottom up. With his time, he dedicated himself to building a model that would be durable and representative of the real tissue. The models he had used in the past would consistently break and would need repair frequently because he would bend them so frequently–he was fed up with this. He also knew the intervertebral disc was often the culprit in back pain. It, itself, is often the pain generator (and related to pain generators like the facet). He also wanted to show the innervation of the disc to inform patients of their pain and how to avoid certain postures to help improve outcomes.
Empowering patients with hands-on dynamic spine models ensures they understand.
After several years of development, the Professional LxH Model was launched. The model’s features are numerous. Dr. Jerome packed as much anatomical detail into a reasonably priced product always keeping perspective of what spine doctors need to be equipped with when patients need to know their pain generators. The Professional LxH Model continues to remain the best seller and will likely remain for decades to come. This dynamic disc model is the first of its kind and Dynamic Disc Designs is proud to be the leader in spine modeling.
Connecting with patients quickly and effectively is at the hallmark of any good physician. Common conditions of the spine include disc herniation, intradiscal disc herniation with annular fissures, facet pain and stenosis. If doctors can effectively show these conditions in a convincing (and timely) way to the patient, they can move on to therapeutic solutions. Saving precious clinical time is key for all doctors.
Educate to motivate patients. Anything to facilitate the #patientdoctorteam to improve outcomes.
Published by: Dynamic Disc Designs